Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBMKG414 Mapping and Delivery Guide
Undertake marketing activities

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBMKG414 - Undertake marketing activities
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit covering general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.It applies to people with no previous experience in marketing. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Research marketing information
  • Research concept of marketing as it applies to the organisation
  • Identify and analyse organisation’s marketing plan and relevant policies and procedures
  • Identify need for marketing activities from established marketing plan
  • Investigate previous marketing activities for relevant information
  • Identify profile of market segment
  • Identify positioning and market mix for each target segment
  • Identify outcomes expected from marketing activities
       
Element: Plan marketing activities
  • Undertake analysis of collected basic marketing information
  • Develop and document work activity plans for marketing activities
  • Obtain approval of plans from relevant enterprise personnel
       
Element: Implement marketing activities
  • Determine and access resources required for work activities
  • Undertake marketing activities within job role
  • Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions
  • Monitor marketing activities, and review and amend activity plan as required
       
Element: Review marketing activities
  • Measure and record outcomes of marketing activities
  • Review marketing activities against expected outcomes and record identified improvements
  • Prepare reports of marketing activities and communicate to relevant enterprise personnel
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Research marketing information

1.1 Research concept of marketing as it applies to the organisation

1.2 Identify and analyse organisation’s marketing plan and relevant policies and procedures

1.3 Identify need for marketing activities from established marketing plan

1.4 Investigate previous marketing activities for relevant information

1.5 Identify profile of market segment

1.6 Identify positioning and market mix for each target segment

1.7 Identify outcomes expected from marketing activities

2 Plan marketing activities

2.1 Undertake analysis of collected basic marketing information

2.2 Develop and document work activity plans for marketing activities

2.3 Obtain approval of plans from relevant enterprise personnel

3 Implement marketing activities

3.1 Determine and access resources required for work activities

3.2 Undertake marketing activities within job role

3.3 Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions

3.4 Monitor marketing activities, and review and amend activity plan as required

4 Review marketing activities

4.1 Measure and record outcomes of marketing activities

4.2 Review marketing activities against expected outcomes and record identified improvements

4.3 Prepare reports of marketing activities and communicate to relevant enterprise personnel

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Research marketing information

1.1 Research concept of marketing as it applies to the organisation

1.2 Identify and analyse organisation’s marketing plan and relevant policies and procedures

1.3 Identify need for marketing activities from established marketing plan

1.4 Investigate previous marketing activities for relevant information

1.5 Identify profile of market segment

1.6 Identify positioning and market mix for each target segment

1.7 Identify outcomes expected from marketing activities

2 Plan marketing activities

2.1 Undertake analysis of collected basic marketing information

2.2 Develop and document work activity plans for marketing activities

2.3 Obtain approval of plans from relevant enterprise personnel

3 Implement marketing activities

3.1 Determine and access resources required for work activities

3.2 Undertake marketing activities within job role

3.3 Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions

3.4 Monitor marketing activities, and review and amend activity plan as required

4 Review marketing activities

4.1 Measure and record outcomes of marketing activities

4.2 Review marketing activities against expected outcomes and record identified improvements

4.3 Prepare reports of marketing activities and communicate to relevant enterprise personnel

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research concept of marketing as it applies to the organisation 
Identify and analyse organisation’s marketing plan and relevant policies and procedures 
Identify need for marketing activities from established marketing plan 
Investigate previous marketing activities for relevant information 
Identify profile of market segment 
Identify positioning and market mix for each target segment 
Identify outcomes expected from marketing activities 
Undertake analysis of collected basic marketing information 
Develop and document work activity plans for marketing activities 
Obtain approval of plans from relevant enterprise personnel 
Determine and access resources required for work activities 
Undertake marketing activities within job role 
Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions 
Monitor marketing activities, and review and amend activity plan as required 
Measure and record outcomes of marketing activities 
Review marketing activities against expected outcomes and record identified improvements 
Prepare reports of marketing activities and communicate to relevant enterprise personnel 

Forms

Assessment Cover Sheet

BSBMKG414 - Undertake marketing activities
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBMKG414 - Undertake marketing activities

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: